The sales demo couldn’t keep up.
Sales used an incomplete demo at events, still carrying the old visual identity. Updating it needed development resources that weren’t always available.
Back to homeTurning a complex sales workflow into a live experience.
The problem
Two problems, one product.
Sales and onboarding were both losing time to the same underlying gap.
Kick-off meant meeting after meeting.
The first configuration phase for a new casino stretched on, with several meetings needed just to explain the options and gather decisions on navigation, colours, theme, components or Sportsbook.
The solution
Configure the casino.
No development required.
I proposed a Casino Customiser: an interactive Figma prototype to explore and configure the product’s main options visually, without a single line of code.
A flexible demo that Sales could adapt live during events, and the same prototype could speed up configuration with new clients.
Inside the Customiser
Everything a client
could try on their own.
Every option lived in one prototype, free to explore without waiting on a meeting to find out what was possible.
- Colours & tonal variations
- Primary & secondary colours
- Light, dark & hybrid themes
- Top bar & sidebar navigation
- Sportsbook on or off
- Representative product pages
- Desktop & mobile
- Component variants
01 · Colour
From brand colour
to exact hex.
Clients chose a primary, secondary and tertiary colour, then opened each one’s tonal scale, with every step labelled with its hex value.
02 · Templates
A finished look,
one click away.
Curated theme templates combined colours and mode into a ready-made starting point, previewed live on real product pages.
03 · Mode & devices
Light, dark or hybrid.
Desktop and mobile.
Every combination could be switched between light, dark and hybrid mode, and previewed on desktop and mobile side by side.
04 · Pages & features
Ten pages.
One prototype.
Clients stepped through the product’s representative pages, switched the navigation model and could turn Sportsbook off entirely: its pages left the flow, and the choice was recorded in the summary.
Configurations
Same demo.
A different casino
every time.
The same prototype, dressed as three different operators: the range a client could explore entirely on their own.
From meetings to self-service
Send. Explore. Decide.
- 01
Send
The Customiser was sent to the client with simple instructions. No meeting was required to get started.
- 02
Explore
The client explored the options at their own pace, tried different combinations and sent back a screenshot of the configuration they preferred.
- 03
Decide
From that single screenshot, the Product Manager could read the key decisions (navigation, colours, theme, components and Sportsbook) without chasing them across several meetings.
Meetings were still there whenever the client needed advice. They just weren’t needed anymore to explain every possibility the product had.
The impact
A sales fix that grew
into something bigger.
Sales
Could present an always-current demo and adapt it live for different clients and events, including ICE.
Clients
Could explore the product’s possibilities and make decisions with more autonomy, at their own pace.
Product, Design & Technology
Received a clearer visual reference for the chosen configuration, reducing questions, meetings and clarifications at project kick-off.
Over time
The Customiser kept growing. New options and component variants were added to stay aligned with the product’s evolution.
Behind the work
Want to see the Customiser in action?
The live prototype lives inside WAND’s Figma workspace, so I can’t share the working file publicly.
I’d be happy to walk you through how it’s built, the variables behind it,
and how it changed the way we onboarded clients.